What Is Frega?

Frega is a software platform built to strengthen local business communities through genuine connection and mutual support.

We are a privacy-first platform enhanced by AI tools that help businesses and their communities build stronger relationships through natural, meaningful engagement.

Frega hosts an expanding library of software tools that enables anyone — whether for personal, social, or business use — to interact and communicate more efficiently within a collaborative environment founded on fairness and shared success.

Who Is Frega For?

While Frega welcomes anyone who engages online, our heart belongs to small and medium businesses and their communities — the kitchen-table decision-makers rather than the boardroom executives.

We are built for the local café owner, the independent retailer, the mechanic, the tradesperson, the bookkeeper, the practitioner, and the neighbourhood service provider — and for the customers who support them. Together, they form the backbone of thriving communities.

Our Approach to Supporting Local Business

Frega's mission is to provide local businesses with enterprise-grade digital tools that are genuinely easy to use and offered at accessible, fair prices with strong support, because powerful technology should not be limited to large corporations.

A Different Kind of Platform

Frega takes a fundamentally different approach to traditional SaaS businesses. Instead of expensive marketing campaigns, large office overheads, and centralised staff structures, we have built a community-based service model.

We invest nothing in above-the-line marketing. Instead, we partner with independent professionals from within our own community — people who handle onboarding, support, and management as independent service providers. This model typically delivers more personalised service than traditional employed staff, and at substantially lower operational cost.

Lower overhead helps keep the platform accessible for everyone. And because all these services live in one place and are accessed through a single login, users experience seamless integration — everything connected, cross-referenced, and designed to work together.

Building Connections Through Loyalty

Small businesses everywhere face the same fundamental challenges: tight margins, limited resources, and the ongoing need to operate efficiently while nurturing customer relationships. Customers look for businesses that offer fair pricing and authentic connection.

This reciprocity forms the foundation of strong local communities, which is why our primary offering is a branded loyalty programme designed to strengthen these connections.

Growth Points: Our Loyalty Reward System

When businesses reward their customers through our Growth Points loyalty programme, two important things happen.

First, businesses gain an automatically building record of their customers and their transactions — populated simply by using the platform. Every Growth Point issued adds another line of data, giving businesses the insight they need to make informed decisions.

Second, customers receive recognition for their support. They build their own record of the businesses they engage with, maintain open communication channels, and enjoy a more connected relationship on both sides.

Growth Points are issued by Frega and redeemable only with the business that triggered them. They are a loyalty reward — not a financial product, stored-value facility, or investment.

Beyond Traditional Loyalty

Our loyalty system differs fundamentally from comparable programmes. By integrating Frega Chat as a communication channel, we create immediate, efficient dialogue between businesses and their customers — going directly to the heart of genuine digital engagement.

Fair, Activity-Based Pricing

For businesses, Frega adopts a model that is the complete opposite of social media and search engines. Businesses pay only when platform activity completes successfully — not for clicks, impressions, or views with no guarantee of results.

Privacy: The Foundation of Community Trust

Every Frega user has complete assurance that their data is never leased or sold to third parties. Data is only used for the purpose it was gathered and for which permission was explicitly given — to record transactions and empower users to make informed decisions based on their own historical activity.

All data remains within our "garden fence" — a privacy architecture designed in accordance with UK and EU data-protection regulations, keeping personal information secure and exclusively in the service of the people it belongs to.

Community-Based Service Opportunities

Frega eliminates fixed overheads from our business model and delivers better service at better prices by partnering with skilled users from within our ecosystem. These are not employment positions — they are independent service opportunities for community members who want to contribute and earn fees based on genuine value delivered.

Consultants

Personal account holders who are programmatically identified as competent and willing may be invited to become Consultants on an invitation-only, merit-based basis. They provide onboarding support, answer questions, and help clients make the most of the platform. They may receive variable payments based on their clients' service usage — not for recruitment or network building. Every Consultant is supported by a more experienced Consultant, ensuring consistent service quality. These are not employment positions.

Geographical Coordinators

Licensees represent Frega in specific local areas, providing hands-on support that complements our digital tools. They pay a fee to secure their appointment. These fees are not investments and do not provide equity. Licensees are paid for the coordination services they deliver — not for community spending or network growth.

AI Agent Developers

Working with Azure AI Foundry, Frega provides a sandbox environment where skilled users can develop and publish AI agent tools that become available to all Frega users. These tools operate under strict data-protection and secure data-access rules. Developers may receive a portion of service fees when their tools are used.

Advocates

Community members use Frega simply for its practical tools. Occasionally, their normal activity — such as issuing Growth Points, sending an invoice, or initiating a chat — leads someone they know to register. When that person later uses paid services, the original user may receive variable payments funded from Frega's service fees.

Advocacy is incidental, not a programme. Most Advocates receive nothing or very small amounts, as many introductions do not lead to ongoing service usage.

Building Stronger Communities, Together

At Frega, we believe technology should bring people closer together, not drive them apart. We believe in fair pricing, genuine privacy, and business models that strengthen entire communities rather than extracting value from them.

We are building a platform where small businesses can access enterprise-grade tools, where customers enjoy clearer communication and more consistent service, and where people can build meaningful relationships with the businesses they choose to support.

Join us in building something better — for local businesses, for communities, and for the future of fair, privacy-respecting digital commerce.

Explore Frega